How does it work?
Local tourism related businesses can submit one application to the NSI Co-operative Marketing Program.
The program offers a varied scope and allows you to develop digital marketing activities that best suit your businesses needs, ranging from website listings on the North Stradbroke Island destination website, to wider co-funded digital marketing that is designed to drive business exposure and bookings.
Who is eligible?
The North Stradbroke Island Co-operative Marketing Program is open to tourism businesses, tourism-related organisations, and licensed accommodations and campgrounds on North Stradbroke Island.
What will I get?
The North Stradbroke Island Co-operative Marketing Program offers a package that is designed to suit the individual digital marketing needs of any eligible business or organisation on North Stradbroke Island, large or small. The package includes diverse benefits, ranging from basic marketing tools such as website listings and blog content, to access to paid media opportunities and digital advertising. You and your business have the opportunity to work alongside marketing experts to benefit your needs.
What are the benefits of a Co-operative Marketing Program?
The North Stradbroke Island Co-operative Marketing Program is a valuable opportunity for your business to join a wider marketing initiative for North Stradbroke Island. This collaborative marketing approach allows businesses to receive co-funding on a range of digital marketing concepts including social media advertising as well as paid media opportunities such as Google Search campaigns.
At the core of the NSI Co-operative Marketing Program is a focus on building awareness of North Stradbroke Island as a holiday destination that travellers want to visit again and again. When you invest in digital marketing, you invest in target markets. This approach connects the traveller directly to your tourist product offering and experiences. Your participation in a Co-operative Marketing Program also helps to increase promotion of North Stradbroke Island in our target markets.
How does a Co-operative Marketing Program influence potential travellers?
There are five key phases in the digital life cycle of a traveller; dreaming, planning, booking, experiencing and sharing. The 2018 NSI Marketing Campaign ‘Where a trip becomes tradition’ successfully fulfilled the ‘dreaming’ phase for potential travellers to North Stradbroke Island, with captivating visuals that built awareness of Straddie as a must-visit destination.
The North Stradbroke Island Co-operative Marketing Program will help guide potential travellers through the next phases of the travel cycle by assisting in the planning and booking of their holiday. Travellers are increasingly planning and booking their travels via digital channels. In fact, the average traveller visits more than 20 different travel websites before making a booking. It is essential that tourism businesses offer seamless, online booking options across digital channels, and the North Stradbroke Island Co-operative Marketing Program will effectively streamline these processes for local tourism businesses.
Having experienced everything Straddie has on offer, the NSI Co-operative Marketing Program also encourages visitors to share their travels on social media using the hashtag #StraddieIs. These images are continually sourced and repurposed on North Stradbroke Island’s own social channels, serving to ignite the ‘dreaming’ phase for a new potential traveller, thus reinstating the cycle of travel.
The partnership opportunity for your business
The program provides a valuable opportunity for your business to join a combined marketing initiative for North Stradbroke Island.